Augmentation of effectiveness of new product development through social media : an empirical validation
Year of publication: |
2022
|
---|---|
Authors: | Rautela, Sonica ; Yerpude, Samir ; Singhal, Tarun Kumar |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 9.2022, 1/2, p. 5-24
|
Subject: | company level drivers | effectiveness | new product development | NPD | R&D | research and development | sales department | social media inputs | Produktentwicklung | New product development | Social Web | Social web | Innovation | Innovationsmanagement | Innovation management |
-
Managing barriers of virtual communication in global new product development projects
Lohikoski, Päivi, (2015)
-
Anantana, Tanyanuparb, (2015)
-
Kuo, Yi-Sung, (2013)
- More ...
-
Yerpude, Samir, (2019)
-
Enhancing New Product Development Effectiveness With Internet of Things Origin Real Time Data
Yerpude, Samir, (2018)
-
The Internet of things-enabled SMART procurement : the next horizon
Yerpude, Samir, (2019)
- More ...