Augmented Reality and Virtual Reality : Empowering Human, Place and Business

edited by Timothy Jung, M. Claudia tom Dieck

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

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Year of publication:	2018
Other Persons:	Jung, Timothy (ed.) ; Dieck, M. Claudia tom (ed.)
Publisher:	Cham : Springer
Subject:	Tourismuswirtschaft \| Tourism industry \| Electronic Commerce \| E-commerce \| Kundenservice \| Customer service \| Virtuelle Realität \| Virtual reality \| Datenverarbeitung \| Data processing \| Informatik \| Computer science \| Erweiterte Realität <Informatik> \| Einzelhandel \| Marketing

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Extent:	Online-Ressource (XI, 384 p. 87 illus., 8 illus. in color, online resource)
Series:	Progress in IS SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift ; Aufsatzsammlung
Language:	English
ISBN:	978-3-319-64027-3 ; 978-3-319-64026-6
Other identifiers:	10.1007/978-3-319-64027-3 [DOI]
Classification:	Computersimulation
Source:	ECONIS - Online Catalogue of the ZBW

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