Augmented reality in online retailing : a systematic review and research agenda
Year of publication: |
2022
|
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Authors: | Kumar, Harish |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 4, p. 537-559
|
Subject: | Augmented reality | Consumer behaviour | Customer experience | Retail | Systematic literature review | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Konsumentenverhalten | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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