Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Year of publication: |
2019
|
---|---|
Authors: | Bonetti, Francesca ; Pantano, Eleonora ; Warnaby, Gary ; Quinn, Lee ; Perry, Patsy |
Published in: |
Augmented reality and virtual reality : the power of AR and VR for business. - Cham : Springer, ISBN 3-030-06245-7. - 2019, p. 3-16
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Betriebsform | Retail format |
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