Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch
| Year of publication: |
2019
|
|---|---|
| Authors: | Rauschnabel, Philipp A. ; Felix, Reto ; Hinsch, Chris |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 43-53
|
| Subject: | Augmented Reality Marketing | AR | Mixed reality | Branded app | Inspiration | Brand Management | Markenführung | Brand management | Marketingmanagement | Marketing management | Virtuelle Realität | Virtual reality | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012025827