Augmented reality smart glasses : an investigation of technology acceptance drivers
Year of publication: |
2016
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Authors: | Rauschnabel, Philipp A. ; Ro, Young Kyun |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 2, p. 123-148
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Subject: | augmented reality | smart glasses | wearables | technology adoption | technology diffusion | TAM | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Virtuelle Realität | Virtual reality |
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