Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
Year of publication: |
2012
|
---|---|
Authors: | Bacon, Lynd ; Lenk, Peter |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 10.2012, 4, p. 453-474
|
Publisher: |
Springer |
Subject: | Failure of procedure invariance | Hierarchical Bayes | Discrete-choice conjoint | Ipsative measurements | Random utility theory | Willingness-to-pay |
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