Augmenting hotel performance in Malaysia through big data analytics capability and artificial intelligence capability
Year of publication: |
2024
|
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Authors: | Naz, Shumaila ; Syed Arslan Haider ; Khan, Shabnam ; Qasim Ali Nisar ; Shehnaz Tehseen |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2055-2080
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Subject: | Artificial intelligence capability | Big data analytics capability | Co-innovation | Entrepreneurial orientation | Environmental dynamism | Hotel industry performance | Künstliche Intelligenz | Artificial intelligence | Hotellerie | Hotel industry | Big Data | Big data | Unternehmenserfolg | Firm performance | Malaysia | Dynamische Kompetenzen | Dynamic capabilities | Data Mining | Data mining | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
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