Augmenting the urban place brand : on the relationship between markets and town and city centres
Year of publication: |
2020
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Authors: | Alexander, Andrew ; Teller, Christoph ; Wood, Steve |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 642-654
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Subject: | Markets | Place branding | Place management | Place marketing | Retail agglomerations | Spill-over | Town/city centres | Standortmarketing | Stadtmarketing | City marketing | Markenführung | Brand management | Marketing | Agglomerationseffekt | Agglomeration effect |
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