Ausgewählte Fragestellungen im internationalen Marketing
Christian Feuerhake und Jost W. Kramer (Hg.) ...
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Other Persons: | Feuerhake, Christian (ed.) ; Kramer, Jost W. (contributor) |
| Publisher: |
Bremen : Europäischer Hochschulverl. |
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Globalisierung | Globalization | Kulturelle Identität | Cultural identity |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 227 S. Ill., graph. Darst., Kt. 210 mm x 148 mm, 350 gr. |
|---|---|
| Series: | Wismarer Schriften zu Management und Recht. - Bremen : Europ. Hochsch.-Verl., ZDB-ID 2276657-1. - Vol. 46 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 6 Beitr. - Literaturangaben Erscheint: Juni 2010 |
| ISBN: | 978-3-86741-404-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976411