Ausprägungen des Kontraktmarketing
Werner Pepels
| Year of publication: |
1995
|
|---|---|
| Authors: | Pepels, Werner |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 41.1995, 1, p. 85-95
|
| Subject: | Marketing | Unternehmenskooperation | Inter-firm cooperation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001180178