How do Australian female consumers exercise their decision-making power when making financial product decisions? : the triad of financial market manipulation, rationality and emotions
Year of publication: |
2023
|
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Authors: | Sharma, Abhishek ; Hewege, Chandana ; Perera, Liyanage Chamila Roshani |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 6, p. 1464-1497
|
Subject: | Anger | Anxiety | Consumer decision-making power | Emotions | Rationality | Emotion | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Entscheidung | Decision | Rationalität | Finanzmarkt | Financial market |
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