Authenticating brand activism : Negotiating the boundaries of free speech to make a change
Year of publication: |
2021
|
---|---|
Authors: | Sibai, Olivier ; Mimoun, Laetitia ; Boukis, Achilleas |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 10 (18.03.), p. 1651-1669
|
Publisher: |
Wiley |
Saved in:
Online Resource
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