Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products
Year of publication: |
2012
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Authors: | Ewing, Douglas R. ; Allen, Chris T. ; Ewing, Randall L. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 5, p. 381-391
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