Extent:
xi, 239 pages
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-1-62534-353-6 ; 978-1-62534-352-9 ; 978-1-61376-594-4
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011749568