Authenticity in advertising : design and success factors
Katja Leschnikowski
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Leschnikowski, Katja |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Werbung | Advertising | Emotion | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 178 S.. 210 mm x 148 mm, 285 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2009 |
| ISBN: | 978-3-8391-5023-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651369