Automotive human centred design methods

Frontmatter -- Contents -- Preface -- Methods -- 1. AEIOU -- 2. Affinity Diagram -- 3. Bodystorming -- 4. Brainstorming -- 5. Buy a feature -- 6. Card Sorting -- 7. Co-Design -- 8. Cognitive Walkthrough -- 9. Cognitive Map -- 10. Competitive Analysis -- 11. Contextual Inquiry -- 12. Crazy 8s -- 13. Crowdsourcing -- 14. Cultural Probes -- 15. Customer Journey -- 16. Delphi Survey -- 17. Design Fiction -- 18. Desirability Testing -- 19. Diary Study -- 20. Empathy Map -- 21. Experience Prototyping -- 22. Extreme Users -- 23. Fly-on-The Wall -- 24. Focus Group -- 25. Harris Profile -- 26. Heuristic Evaluation -- 27. How Might We? -- 28. Interview -- 29. Laddering -- 30. Love/Break up Letter -- 31. Persona -- 32. Picture Cards -- 33. Repertory Grid Technique -- 34. Role Playing -- 35. Scenario -- 36. Scenario Mapping -- 37. Stakeholder Analysis -- 38. Storytelling -- 39. Storyboarding -- 40. Survey -- 41. Think-Aloud -- 42. Touchstone Tour -- 43. Tomorrow’s Headlines -- 44. Wizard of Oz -- 45. Word Concept Association -- 46. Zaltman Metaphor Elicitation -- 47. 5 Whys -- Appendix 1. Desirability Testing -- Photo credits