Automotive remanufacturing in the circular economy in Europe : marketing system challenges
Year of publication: |
March 2018
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Authors: | Kalverkamp, Matthias ; Raabe, Thorsten |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 112-130
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Subject: | marketing systems | recycling | circular economy | automotive remanufacturing | marketing system design | reuse | sustainability | supply | Kreislaufwirtschaft | Recycling | Kfz-Industrie | Automotive industry | Betriebliche Kreislaufwirtschaft | Reverse logistics | EU-Staaten | EU countries | Produkt-Recycling | Product recovery | Nachhaltigkeit | Sustainability |
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