Autopoiesis in Disneyland: reassuring consumers via autopoietic brand management.

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

MoreLess

Year of publication:	1999
Authors:	Keane, John F. ; Taylor, W. Andrew ; Trueman, Myfanwy ; Wright, Gillian H.
Publisher:	World Advertising Research Center Ltd.
Subject:	Product management \| Brand image \| System theory

Check Google Scholar |

More access options

I need help

More details

Type of publication:	Article
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009454995