"Avatar journey mapping" for manufacturing firms to reveal smart-service opportunities over the product life-cycle
Year of publication: |
2020
|
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Authors: | West, Shaun ; Stoll, Oliver ; Mueller-Csernetzky, Petra |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 11.2020, 3, p. 298-320
|
Subject: | product-service system | innovation | tools | digitalisation | servitisation | Innovation | Industrie | Manufacturing industries | Produktlebenszyklus | Product life cycle | Leistungsbündel | Bundling strategy | Produktentwicklung | New product development | Digitalisierung | Digitization |
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