Aviation customers' journey, who case? : managing customer experiences with customer relationship management strategy ; insight into Nigerian customers' perspectives
Year of publication: |
April 2017
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Authors: | Wali, Andy Fred ; Nwokah, N. Gladson |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 2, p. 123-135
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Subject: | Customer relationship management | customer experience | Nigeria aviation | qualitative mixed-interview approach | NVivo 11 | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Nigeria | Dienstleistungsqualität | Service quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2017.1283795 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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