Avoiding separation : sport partner perspectives on a long-term inter-organisational relationship
Year of publication: |
2008
|
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Authors: | Alexander, Ted ; Thibault, Lucie ; Frisby, Wendy |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 3.2008, 3, p. 263-280
|
Subject: | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Strategische Allianz | Strategic alliance | Sportökonomik | Sports economics |
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