Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Year of publication: |
2014
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Authors: | Alperstein, Neil M. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 3, p. 231-245
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Subject: | drug advertising | awareness and attitudes | youth marketing | prescription drugs | Arzneimittel | Pharmaceuticals | Jugendliche | Youth | Werbung | Advertising | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry |
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