Awe experience and consumer behavior
Year of publication: |
2022
|
---|---|
Authors: | Park, Eujin ; Howlett, Elizabeth |
Published in: |
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 1-5275-8034-2. - 2022, p. 21-31
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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