<b>Editorial</b>--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
| Year of publication: |
2012
|
|---|---|
| Authors: | Desai, Preyas S. ; Bell, David ; Lilien, Gary ; Soberman, David |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 1, p. 1-3
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1110.0697 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010990370