B: ORGANIZATIONAL BEHAVIOR - Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Year of publication: |
2012
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Authors: | Miceli, Gaetano ; Pieters, Rik |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 52.2012, 3, p. 221-223
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Saved in:
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