B-to-B electronic marketplaces : successful introduction in the chemical industry
Evi Hartmann. Mit einem Geleitw. von Hans Georg Gemünden
| Year of publication: |
2002 ; 1. Aufl
|
|---|---|
| Authors: | Hartmann, Evi |
| Other Persons: | Gemünden, Hans Georg (contributor) |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Chemieindustrie | Chemical industry | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Internet | Einführung | Implementation | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | Chemische Industrie | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 208 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss., 2002 |
| ISBN: | 3-8244-7768-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001706401