B-to-B-Pricing-Excellence : Smart Profit Growth durch das richtige Pricing Framework
Ekkehard Stadie; Gunnar Clausen
| Year of publication: |
2008
|
|---|---|
| Authors: | Stadie, Ekkehard ; Clausen, Gunnar |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 3, p. 48-51
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Kalkulation | Cost estimation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719239