B2B digital marketing : using the Web to market directly to businesses
Michael Miller ; [ technical accuracy guaranteed by John M. Coe]
| Year of publication: |
2012 ; 1. print.
|
|---|---|
| Authors: | Miller, Michael |
| Other Persons: | Coe, John M. (contributor) |
| Publisher: |
Indianapolis, Ind. [u.a.] : Que [u.a.] |
| Subject: | Business-to-Business-Marketing | Online-Marketing | Industrial marketing. | Internet marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 339 S. : graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7897-4887-4 ; 0-7897-4887-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009527739