B2B e-commerce : a conceptualisation of the effects of extranet use from a relationship marketing perspective
Michael Moebius
| Year of publication: |
2001
|
|---|---|
| Authors: | Moebius, Michael |
| Publisher: |
Henley-on-Thames : Henley Management College |
| Subject: | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | 23 Bl graph. Darst |
|---|---|
| Series: | Working paper series. - Henley-on-Thames : [Henley Management College, Henley Research Centre], ZDB-ID 2952943-8. - Vol. HWP 0116 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86181-103-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001634740