B2B market segmentation : a systematic review and research agenda
Year of publication: |
2021
|
---|---|
Authors: | Mora Cortez, Roberto ; Clarke, Ann Højbjerg ; Freytag, Per V. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 415-428
|
Subject: | B2B marketing | Marketing strategy | Segmentation | Systematic review | Targeting | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Lieferantenmanagement | Supplier relationship management |
-
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art, (2014)
-
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta, (2023)
-
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J., (2016)
- More ...
-
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto, (2022)
-
Freytag, Per V., (2016)
-
Freytag, Per V., (2016)
- More ...