B2B marketing strategies in healthcare management : intellectual structure and research trends
Year of publication: |
2022
|
---|---|
Authors: | Ferreira, João J. M. ; Mota Veiga, Pedro ; Fernandes, Cristina I. ; Kraus, Sascha |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 8, p. 1580-1593
|
Subject: | B2B | B2B marketing | B2B strategy | Bibliometrics | Health-care sector | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Gesundheitswesen | Health care system | Electronic Commerce | E-commerce |
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