B2B-Online-Marketing und Social Media : ein Praxisleitfaden
Ralf T. Kreutzer; Andrea Rumler; Benjamin Wille-Baumkauff
| Year of publication: |
2015
|
|---|---|
| Authors: | Kreutzer, Ralf T. ; Rumler, Andrea ; Wille-Baumkauff, Benjamin |
| Other Persons: | Blind, Julia (contributor) ; Stumpfrock, Rebekka (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Social Web | Social web | Website | Telekommunikationsrecht | Telecommunications law | Medienrecht | Media law | Deutschland | Germany | Business-to-Business-Marketing | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVI, 279 S. Ill. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-04694-1 ; 3-658-04694-5 ; 978-3-658-04695-8 |
| Other identifiers: | 10.1007/978-3-658-04695-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012037457