B2B relationship marketing management in trade fair activity
by Dariusz Siemieniako and Marcin Gȩbarowski
| Year of publication: |
2016
|
|---|---|
| Authors: | Siemieniako, Dariusz ; Gębarowski, Marcin |
| Publisher: |
[Newcastle upon Tyne] : Cambridge Scholars Publishing |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Immobilienwirtschaft | Real estate industry | Messe | Trade fair | Europa | Europe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 163 Seiten Illustrationen 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors Methods of researching relationship marketing management in retail real estate trade fair activity Explanatory model of relationship marketing management of retail real estate trade fair participants Management of trade fair activity within the project life cycle Relational loyalty as a result of promise management in the process of trade fair activity Experiential marketing within the trade fair area as a part of relationship development Trade fair conversation in developing relationships |
| ISBN: | 1-4438-8364-6 ; 978-1-4438-8364-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521818