B2B services branding in the logistics services industry
Adam J. Marquardt; Susan L. Golicic; Donna F. Davis
| Year of publication: |
2011
|
|---|---|
| Authors: | Marquardt, Adam J. ; Golicic, Susan L. ; Davis, Donna F. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 1, p. 47-57
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmarketing | Services marketing | Logistikdienstleister | Logistics provider | Vertrieb | Physical distribution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009736