B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study
| Year of publication: |
2006
|
|---|---|
| Authors: | Ben Yahia, Imène |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing comportemental | Consommateurs | Comportement | Réseaux sociaux (Internet) | B2C | virtual communities of consumers |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications, |
| Classification: | M15 - IT Management ; M41 - Accounting ; D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis ; Z13 - Social Norms and Social Capital |
| Source: |
Persistent link: https://www.econbiz.de/10011072661