A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Martin Heinberg, Yeyi Liu, Xuan Huang, and Andreas B. Eisingerich
| Year of publication: |
2021
|
|---|---|
| Authors: | Heinberg, Martin ; Liu, Yeyi ; Huang, Xuan ; Eisingerich, Andreas B |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 2, p. 45-61
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| Subject: | brand attachment | consumer skepticism | corporate social responsibility | corporate transparency | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Unternehmenspublizität | Corporate disclosure | Markenführung | Brand management | Unternehmensethik | Business ethics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X20981870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521220