Balanced brand : how to balance the stakeholder forces that can make or break your business
John Foley with Julie Kendrick
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Authors: | Foley, John |
| Other Persons: | Kendrick, Julie (contributor) |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Stakeholder | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Produktmanagement | Markenpolitik | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 187 S. Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 163-166) and index Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance |
| ISBN: | 0-7879-8309-8 ; 978-0-7879-8309-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531636