Balanced scorecard-based analysis of customer expectations for cosmetology services : a hybrid decision modeling approach
Year of publication: |
2020
|
---|---|
Authors: | Delen, Dursun ; Dorokhov, Oleksandr ; Dorokhova, Liudmyla ; Dinçer, Hasan ; Yüksel, Serhat |
Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 7.2020, 4, p. 532-563
|
Subject: | balanced scorecard | cosmetic industry | customer expectations | decision making | interval type-2 fuzzy logic | multi-criteria decision modeling | Fuzzy-Set-Theorie | Fuzzy sets | Balanced Scorecard | Balanced scorecard | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour |
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