Balancing acts : managing employees and reputation in social media
Year of publication: |
2014
|
---|---|
Authors: | Rokka, Joonas ; Karlsson, Katariina ; Tienari, Janne |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 802-827
|
Subject: | branding | corporate reputation | corporate reputation management | social media | employees | Social Web | Social web | Firmenimage | Corporate reputation | Reputation | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Stakeholder |
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