Balancing between legitimacy and distinctiveness in corporate messaging : a case study in the oil industry
Year of publication: |
2011
|
---|---|
Authors: | Halderen, Mignon van ; Riel, Cees B. M. van ; Brown, Tom |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 14.2011/12, 4, p. 273-299
|
Subject: | Erdölindustrie | Oil industry |
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