Bali brand love : a perspective from domestic tourists
Year of publication: |
2023
|
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Authors: | Sukaatmadja, I. Putu Gde ; Yasa, Ni Nyoman Kerti ; Rahmayanti, Putu Laksmita Dewi |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2260119, p. 1-18
|
Subject: | and revisit intention | brand image | brand love | destination quality | experience | recommendation | WOM | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Markenartikel | Brand | Tourismusmarketing | Tourism marketing | Emotion | Tourismus | Tourism |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2260119 [DOI] hdl:10419/294649 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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