Bank adoption of mobile banking : stakeholder perspective
Jennifer Mullan, Laura Bradley and Sharon Loane
| Year of publication: |
2017
|
|---|---|
| Authors: | Mullan, Jennifer ; Bradley, Laura ; Loane, Sharon |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1152-1172
|
| Subject: | Mobile banking | Blogging | Delphi method | Distribution channels | Diffusion of innovation | Electronic Banking | Electronic banking | Digitalisierung | Digitization | Innovationsdiffusion | Innovation diffusion | Stakeholder | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2015-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815047