Bank charitable trusts and the increase in value of cultural goods

The article aims at analysing the bank charitable trusts' possibilities ofimproving the management of their activities in the cultural sector, specificallyin the field of sponsorship, also with a focus on tax relief anddeductions. Such organizations can play indeed a leading role in theworld of culture also in Italy, as it is in other countries for similar trusts;because, since they are especially suitable subjects to attract, on the onehand, the interests of the market and, on the other hand, those of thepublic sector, they could succeed in creating positive externalities in thelong run. In particular, this paper shows how the Italian bank charitabletrusts are able to increase the social value of their grants, in enhancingthe cultural heritage through the adoption of strategies directed to set upa persistent relationship with the specific cultural good or event financed.