Bank imagery : an approach to the development of image strategies through comparative analyses of customers and personnel
Gary Dean Ray
| Year of publication: |
1973
|
|---|---|
| Authors: | Ray, Gary Dean |
| Subject: | Bank | Bankbetrieb | Bankpersonal | Unternehmungswert | Marktforschung |
| Extent: | XXIII, 582 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Arizona State University, Diss. 1973 |
| Notes: | Bibliogr. S. 515-539 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002677270