BANK INVESTMENTS - Banks rethink sales structure - Bankers are reorganizing around market segments: Tapping into the mass affluent market for the first time in a significant way as they continue to address high net worth requirements. New research explores the success of platform reps, broker-dealers, and newer wealth management units in reaching such segments.
Year of publication: |
2004
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Authors: | Kehrer, Kenneth ; Nicholas, Fred |
Published in: |
ABA banking journal. - New York, NY : Simmons-Boardman, ISSN 0194-5947, ZDB-ID 423749. - Vol. 96.2004, 12, p. 42-46
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