Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Aaker, D.A. and Keller, K.L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41. Anand, D. and Mantrala, M. (2019). Responding to disruptive business model innovations: the case of traditional banks facing fintech entrants. Journal of Banking and Financial Technology Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 17, 2022 erstellt |
Classification: | L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; G21 - Banks; Other Depository Institutions; Mortgages ; G23 - Pension Funds; Other Private Financial Institutions ; L25 - Firm Size and Performance |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014238952