Extent:
1 Online-Ressource (39 p)
Type of publication: Book / Working Paper
Language: English
Notes:
In: Aaker, D.A. and Keller, K.L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41. Anand, D. and Mantrala, M. (2019). Responding to disruptive business model innovations: the case of traditional banks facing fintech entrants. Journal of Banking and Financial Technology
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 17, 2022 erstellt
Classification: L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; G21 - Banks; Other Depository Institutions; Mortgages ; G23 - Pension Funds; Other Private Financial Institutions ; L25 - Firm Size and Performance
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014238952