BANK MARKETING - On the hunt for the meaningful segment - If you thought segmenting was about a simple plan, think again -- Because many ticks associated with the discipline can make success elusive. But don't give up: Segmentation approaches, caveats, and hard-earned wisdom are offered in this round-up report.
Year of publication: |
2006
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Authors: | Bielski, Lauren |
Published in: |
ABA banking journal. - New York, NY : Simmons-Boardman, ISSN 0194-5947, ZDB-ID 423749. - Vol. 98.2006, 9, p. 45-49
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