Bank marketing investments and bank performance
Year of publication: |
2010
|
---|---|
Authors: | Mullineaux, Donald J. ; Pyles, Mark K. |
Published in: |
Journal of financial economic policy. - Bingley : Emerald, ISSN 1757-6385, ZDB-ID 2527222-6. - Vol. 2.2010, 4, p. 326-345
|
Subject: | Bank | Unternehmenserfolg | Firm performance | Rentabilität | Profitability | Finanzmarkt | Financial market |
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