BANK MARKETING - Sales, by any other name, sometimes works better - Should you change "cross-selling" to "cross-solving"? A few banks have, but even for those that continue to use the word "sales," many are emphasizing a needs-based process, and the results are working. Here's a collection of views and ideas that can help you build a sales culture, whatever you decide to call it.
Year of publication: |
2005
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Authors: | Valentine, Lisa |
Published in: |
ABA banking journal. - New York, NY : Simmons-Boardman, ISSN 0194-5947, ZDB-ID 423749. - Vol. 97.2005, 5, p. 52-57
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